Lands of Pisa
Terre di Pisa is a new brand for the promotion and enhancement of tourism in a territory, created by the Pisa Chamber of Commerce in 2017 from a project in which public and private partners in the tourism sector joined.
The project aimed to improve the quality of tourist services offered in the area, to enhance agri-food and artisanal products, to increase the awareness of those involved, and to attract tourists looking for non-standardized places and products, while offering authentic Tuscan lifestyle experiences.
The Tourist Area of the Lands of Pisa
The brand then became the name of the tourist area “Terre di Pisa”.
Terre di Pisa includes the municipalities of Bientina, Buti, Calci, Calcinaia, Capannoli, Casciana Terme – Lari, Cascina, Castelfranco di Sotto, Chianni, Crespina – Lorenzana, Fauglia, Lajatico, Montopoli in Val d'Arno, Orciano Pisano, Palaia, Peccioli, Pisa, Ponsacco, Pontedera, San Giuliano Terme, San Miniato, Santa Croce sull'Arno, Santa Maria a Monte, Terricciola, Vecchiano, Vicopisano. Therefore, recognizing the value of the activities carried out until then and to give continuity to the same, in February 2020 the Municipality of Pisa, leader of the Terre di Pisa tourist area, signed a specific agreement with the Chamber to which the promotion and communication activity of the destination is delegated until 21/5/2024.